Selected contexts — Case 03
Morumbi Studio
One mark for a screen, a shirt and a box.
- Client
- Morumbi Studio
- Role
- Identity
- Scope
- Brand identity / Identity system / Visual system
A studio in gaming and content lives on small screens, fast cuts and physical merchandise at the same time. Morumbi needed an identity able to anchor packaging as comfortably as an on-screen presence.
A wave-like emblem and a bold wordmark were drawn on clean geometry, and a vivid orange, black and white palette carries the system across stationery, merchandise, hardware and packaging without losing weight at any scale.
