Selected contexts — Case 02
Magnum Bikes
An identity made to survive the road.
- Client
- Magnum Bikes
- Year
- 2019
- Role
- Creative direction & design
- Scope
- Brand guidelines / Visual system / Community building
Electric mobility asks a brand to perform under physical conditions: frames, packaging, documentation, a storefront that changes every season. For Magnum Bikes the task was a visual system durable enough to guide a growing product line without losing clarity.
Logo, typography, colour and supporting graphics were structured for immediate legibility, then written down as a working framework that teams and partners could keep building on. The guidelines are still in use across the company.
